Life with social media on a daily basis

When looking through the influencers I follow on social media, I’ve noticed a more comedic style and a creative way of interacting with their followers. With influencers such as Bluff, Chicos Toxicos, and TJ Hunt, they have made their marketing different from what was originally seen on other influencers’ digital platforms. When looking through the different ways that they have built partnerships with famous companies, the influencers have chosen to market the companies in a humorous style.

 The form of influencer marketing that relies on entertainment-based content enables a trust-based relationship. When introducing the comedic style the influencers have chosen, the engagement of the humor-based and product alignment fits towards the audience. An example of comedic content that Chicos Toxicos introduced when introducing their new RTD drink, they used their new canned drink as a patient and offering the product as undeveloped, but as the marketing went on, the approach became humorous when adding actors to the content.

When thinking about what roles the influencers play, it can involve many things. Starting with gaining new consumers for the companies they are sponsored by, influencing a different way of thinking about their health, and developing new applications for future use. When the influencers’ followers find that they are using the product or application, they tend to move towards the product since they trust the influencer’s decision in partnering with the companies, developing a new relationship with the influencers’ followers. Just as TJ Hunt promotes automotive parts being used in his car build, the viewers are more likely to use those brands since they have built trust around the words and brands he chooses to use.

When looking at how the influencers are impacting the market perspective, it can depend on the scenario and marketing they are trying to use. For the company sponsoring the influencers, they tend to use the influencers as an investment or asset to see how the encouragement of the sponsorship can impact the emotions of the followers of the influencers and their media content. Giving awareness of how the audience feels about the company will impact whether they continue the relationship between the two. The approach strengthens trust between the consumer and brand from the recommendation, making it feel more authentic rather than a traditional advertisement.

Jose Sierra 4/12/2026